PSA will have its North American headquarters will be in Atlanta, Fulton County, in Georgia . It will be operational in February 2018 . A team has already established itself to elaborate the strategy and to preside over its implementation. The decision to open the headquarters in Atlanta is the result of several months of research, at the national level, to find the optimal balance between the economic context, skills and quality of life. PSA groups the marks Citroen DS Opel Peugeot and Vauxhall .
« We are very pleased that Groupe PSA – the second European car manufacturer and one of the leading mobility providers in the world – has chosen Atlanta for its new North American headquarters »declared Governor Deal after his visit to France at the end of 2017. « Groupe PSA reaches a family that continues to grow, made up of car manufacturers and suppliers operating here in Georgia. This announcement is a great victory for our state and further demonstration of the attractiveness of our economic environment and our infrastructure . “
« We have looked at all aspects of the Atlanta community and we have concluded that it was the most suitable place for us »states Larry Dominique Director of PSA North America. « Although the general working environment, the standard of living and the university system played an important role in our decision, our needs in terms of technology, innovation linked to mobility and car culture were decisive in the choice of Atlanta as the most suitable place . »
The three phases of the Push to Pass
In April 2016 Groupe PSA announced its return to the American market with a 3-phase project, as highlighted in the strategic plan Push to Pass . The creation of mobility services. Mobility services with Group vehicles. R finally the marketing of its vehicles. The first stage began with the Free2Move aggregation platform in October 2017 in Seattle, which will be progressively introduced in other American cities. This application allows users to choose from a wide range of mobility services to have a car, a scooter or a bicycle in a shared service (car, scooter and bike sharing).
« We are in the epicenter of the automotive industry in North America and we are very happy to welcome Groupe PSA in Georgia ». He stated Pat Wilson commissioner of the GDEcD (Department of Economic Development in Georgia). « When we visited Groupe PSA in Paris with Governor's Deal a few weeks ago, we quickly realized that this Group would represent a fantastic opportunity for our automotive community. »